The Stratford Halo Project is helping the London Olympic Zone to be transformed.

(LONDON, ENGLAND)— The huge makeover of the Stratford region in East London as well as substantial investment in infrastructure make the Olympic District of London a much desired place for professionals seeking rentals. The recently established Stratford Halo project is an excellent rental option for investment. freelancers

The latest addition in East London, where Genesis offers high-quality residences, is this landmark building overlooking the London Olympic Stadium.

The 43-story Stratford Halo, one of London's tallest residential towers, is located near the entrance to London's 2012 Olympic Park. The property is in one of London's best linked neighborhoods near the new shopping complex in Westfield Stratford City and at the core of the ambitious multi-billion dollar Olympic restructuring region. The region is home of some of the most ambitious new mixed-use developments in the country, which indicate the long-term change of the area and the property industry.

The Stratford rental market is strong, especially for professionals who wish to live close to workplaces like Canary Wharf and the town centre. Rental rates in the region are generally 5 to 5.5%, which is a greater return than many investments in cash or equities.

The Stratford Halo comprises 704 new houses as well as retail, industrial and leisure areas and workspace units. Among the 410 units, there are one, 2 and 3 bedrooms and duplex penthouses available for sale, several of which overlook the Olympic stadium, Canary Wharf and City of London. The tower, which is 132 meters high, is lit by a kaleidoscope of colors at night, owing to its lighting system which makes it an important local landmark.

The flats offer a big, versatile, high grade living area. Security is a major concern with video entrance systems, CCTV, a 24-hour concierge and complimentary, private underground parking. Residents have access to several outdoor places, including a manicured courtyard and a new park, and three sky gardens placed in the tower itself in a peaceful spot along the waterfront.

"Since London was granted the Olympics, this tendency will continue to evolve as the region continues to expand," said Simon Howard, head of sales at Genesis. "The local rental market is growing. Many professionals seek to take advantage of the great transit links from Stratford while still living in a bustling neighborhood that is in the Olympic focus. The long-term prospects for Stratford have improved and become a desirable place for buy-to-let investors."

Stratford Halo prices start for a one-bedroom apartment at £249,950 ($385,775) and rise to US$588,734 for three-bedroom homes. The price of an apartment with one bedroom in the skyscraper begins at $422,184.